The Secrets of Web 3.0: How Do Web3 Companies Make Money?

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A hand showcasing an ethereum coin, depicting how web3 companies monetize.
Table of Contents
A hand showcasing an ethereum coin, depicting how web3 companies monetize.

Key Takeaways:

  • Web3 companies utilize decentralized apps (DApps), blockchain technology, and cryptocurrencies to generate revenue
  • Successful examples of Web3 companies include Uniswap, MakerDAO, Chainlink, Axie Infinity and Polygon
  • The potential benefits of Web3 cannot be ignored as it has the potential to shape various sectors from finance to healthcare

How Do Web3 Companies Make Money? 

Web3 companies generate revenue through crypto transactions, token-based models, decentralized finance (DeFi), advertising and data monetization, as well as the sale of virtual goods and NFTs.

Welcome to the fascinating world of Web3, where cutting-edge technology and innovative business models collide, creating a unique landscape for companies to thrive in the digital age.

As we dive into this revolutionary realm, you’ll discover how these trailblazing Web3 startups are not only changing the way we interact with the internet but also redefining how they generate revenue through decentralization, blockchain technology, and cryptocurrencies.

Crypto Transactions 

Crypto transactions are a crucial aspect of Web3 revenue models. These transactions involve sending and receiving cryptocurrencies like Bitcoin or Ethereum, which are secured by the blockchain technology.

One example of a company that facilitates crypto transactions is Coinbase, which allows users to buy and sell various cryptocurrencies. Additionally, companies such as Visa have also started integrating cryptocurrency payments into their platforms, indicating wider adoption of this technology in mainstream finance.

Crypto transactions can take many forms beyond simple buying and selling; they can include lending activities with interest rates set using smart contracts on DeFi platforms like AAVE or Compound Finance.

Token-Based Revenue Models 

Web3 companies have adopted token-based revenue models as a way of generating income. Tokens are digital assets on blockchain networks that represent value and can be traded or used to access services within the network.

These tokens allow Web3 companies to capture value from decentralized applications (DApps), while offering users incentives to participate in these networks.

Successful examples of Web3 companies using token-based revenue models include Uniswap, which generates income through transaction fees paid by users trading cryptocurrency pairs, and MakerDAO, whose governance token enables holders to make decisions about its stablecoin platform Dai.

Another example is Axie Infinity’s governance tokens used for governing play-to-earn gaming experiences within its ecosystem.

Decentralized Finance (DeFi) 

Decentralized Finance (DeFi) is a popular revenue model for web3 companies in the digital age. DeFi aims to create decentralized alternatives to traditional finance by using blockchain technology and smart contracts.

In simple terms, it enables users to access financial services without relying on intermediaries like banks or other centralized institutions.

One of the most significant advantages of DeFi over traditional finance is that it offers transparency, security, and lower transaction fees. Some successful examples of web3 companies utilizing this revenue model include MakerDAO, Uniswap, and Chainlink.

These platforms allow users to earn interest on their cryptocurrency holdings or lend/borrow assets without requiring any intermediary such as a bank or other financial institution.

Advertising and Data Monetization 

Another way that Web3 companies generate revenue is through advertising and data monetization. However, unlike traditional Web 2.0 companies, which often collect user data without their consent or knowledge, Web3 prioritizes privacy and data ownership.

One successful example of a Web3 company utilizing this approach is Brave Browser, which allows users to earn its Basic Attention Token (BAT) by viewing ads on the platform.

The BAT can then be used to support content creators and publishers within the Brave ecosystem or traded on cryptocurrency exchanges for fiat currency.

Virtual Goods and NFTs 

In the world of Web3, virtual goods and NFTs are a significant part of companies’ revenue models. Virtual goods refer to any digital asset that is owned by users in a game or platform.

With the rise in popularity of blockchain technology, these virtual goods can now be traded as non-fungible tokens (NFTs), providing users with true ownership over their assets.

As mentioned earlier, NFTs provide a new way for businesses to generate revenue in the Web3 space. They offer users unique experiences and opportunities to own exclusive items that were previously unobtainable on traditional platforms.

Another important factor is the trust associated with transferring digital assets through blockchain technology.

Overall, it is clear that virtual goods and NFTs are becoming an essential component of Web3 businesses’ revenue streams.

Understanding Web3 Companies and Their Revenue Models 

Web3 companies utilize decentralized apps (DApps), blockchain technology, and cryptocurrencies to generate revenue through crypto transactions, token-based revenue models, advertising and data monetization, virtual goods and NFTs, as well as decentralized finance (DeFi).

Decentralized Apps (DApps) 

Decentralized Apps (DApps) are a unique breed of applications that run on blockchain technology, which was initially designed to secure financial transactions. Unlike traditional apps found in app stores, they operate in a decentralized manner without any central authority or intermediary involved.

For instance, consider a popular messaging app like WhatsApp (a centralized app) compared to Status (a decentralized messaging DApp). While WhatsApp stores your messages on their servers and can access them at any time when needed or even requested by government agencies, Status encrypts your messages using blockchain technology so only you and the intended recipient have access.

Blockchain Technology 

Blockchain technology is a fundamental component of the Web3 ecosystem, playing a crucial role in ensuring security, transparency, and decentralization. At its core, blockchain is a digital ledger that stores data across a network of computers in a decentralized manner.

For example, imagine an online voting platform for your school’s student council elections powered by blockchain technology. The transparent nature of the ledger makes it easy to verify votes while making it virtually impossible for anyone to tamper with the results.

In addition, because transactional information within each block can’t be altered once added to the chain, trust between parties is increased without relying on centralized authorities or intermediaries.


Cryptocurrencies have become a vital part of the Web3 ecosystem, offering users an alternative to traditional financial systems while providing a new way for companies to generate revenue.

For Web3 companies, cryptocurrencies serve as both a means of exchange and an integral component of their business models. For instance, they might charge fees in crypto for using their services or allow users to stake tokens to access premium features.

Additionally, some platforms create their native tokens that can be traded on various exchanges and increase in value over time if demand grows.

Examples of Web3 Companies Making Their Money Successully

Uniswap, Chainlink, Polygon, MakerDAO, and Axie Infinity are some of the most successful Web3 companies that have utilized blockchain technology to create innovative revenue models.


Uniswap is a decentralized exchange that allows users to buy and sell cryptocurrencies without the need for intermediaries. It operates on the Ethereum blockchain, enabling instant trades without traditional order books.

Uniswap is also a web3 company that has invested in various Web3 protocols including Aave, Augur, and Gnosis. Recently, Uniswap Labs Ventures was launched to invest in companies across different stages within web3 from infrastructure to developer tools.

The team behind Uniswap has also won a web3 gaming competition among teams from top crypto companies like Polygon and Ledger.


Chainlink is a Web3 services platform that has quickly become the industry standard. It’s an infrastructure that connects smart contracts to real-world data, making them more functional and useful.

Chainlink uses decentralized oracles to provide accurate and secure data feeds to smart contracts on different blockchain platforms.

What’s interesting about Chainlink is its economic model, which allows token holders to contribute and earn rewards for providing reliable data feeds through staking. This new model enables users to interact with various Web3 applications effortlessly.

Thanks to its innovation in technology and business models, successful Web3 companies dealing with NFTs and the metaverse are making significant money with Chainlink’s help.


Polygon is a top web3 company that offers an Ethereum scaling platform known for its quality services and leadership in the field. Polygon’s mission is to achieve mass adoption of blockchain technology by providing scalable solutions for users of decentralized applications.

Recently, Polygon announced a collaboration with tech startup Nothing, which will see the integration of its technology into Nothing’s products. Also, as per a report, Polygon can assist Web2 companies in getting started with Web3 projects and help future proof their businesses.


MakerDAO is a successful example of a web3 company that operates on the principles of decentralization. It is a decentralized finance (DeFi) protocol built on the Ethereum blockchain, providing users with lending and borrowing services run by smart contracts.

The platform enables users to create and take out loans using cryptocurrencies as collateral.

What makes MakerDAO unique is its collective approach to internet power dynamics. Instead of relying on centralized entities or individuals to make decisions, it relies on a disparate community that participates in governance through voting with MKR tokens.

This ensures that the decision-making process is transparent and democratic, while also promoting accountability among members.

Axie Infinity 

Axie Infinity is a popular Web3 company that has taken the gaming world by storm. It’s a play-to-earn game where players can earn cryptocurrency while playing the game. The game developers, Sky Mavis, make money by taking a cut every time a player buys or sells an in-game item or NFT (non-fungible token).

In February 2021, nine plots of land in Axie Infinity sold for approximately $1.5 million, illustrating just how lucrative this business model can be.

Opportunities and Challenges for Web3 Revenue Models 

Web3 revenue models face significant challenges including regulatory uncertainty, market volatility, and user adoption scalability issues, but also offer immense opportunities for virtual goods sales via NFTs, decentralized finance (DeFi), token-based revenue models, and data monetization.

Regulatory Uncertainty 

One thing that can make investing in Web3 companies challenging is the regulatory uncertainty surrounding these businesses. Because they are often dealing with cryptocurrencies, which are not yet fully regulated by many governments, it can be difficult to know what kind of rules and regulations they might face down the line.

This kind of uncertainty is why some investors may hesitate to put money into a Web3 startup until more clarity emerges from regulators. However, many experts believe that as blockchain technology continues to mature and gain wider acceptance, governments will also start to develop clearer guidelines around how companies operating in this space should operate.

Scalability and User Adoption 

One of the major challenges facing Web3 companies is scalability and user adoption. Blockchain technology currently cannot handle the high volume of transactions required to serve millions of users at once.

As more people use DApps, blockchain networks may become congested making it difficult for new users to join in or compete with already established players.

Additionally, educating and convincing users to adopt Web3.0 applications is a challenge on its own. Most people are still not familiar with blockchain technology and cryptocurrencies which can cause fear, doubt, and uncertainty leading many potential users to be skeptical about using such unfamiliar platforms.

Market Volatility 

The cryptocurrency market is known for its volatility, with prices swinging wildly from one day to the next. This can present both opportunities and challenges for Web3 companies when it comes to generating revenue.

On the one hand, sudden price surges can lead to increased transaction volumes and higher profits for token-based revenue models.

On the other hand, market downturns can also have a major impact on Web3 companies’ revenue streams. Many rely on crypto transactions and token sales as their primary source of income and may struggle during periods of low investor confidence or decreased demand for cryptocurrencies.


Interoperability is a crucial aspect of Web3 revenue models that allows for blockchain networks and decentralized applications to communicate with one another. In simpler terms, it means that different platforms can work together seamlessly, which is essential for creating interoperable applications and services.

Without interoperability, the potential of Web3 would be limited since effective collaboration across various platforms is necessary for robust infrastructure and widespread adoption.

As such, many Web3 companies are working hard to establish secure standards and protocols that enable efficient communication between their systems.

Emergence of New Business Models 

In the Web3 world, new business models are emerging that challenge traditional ways of earning revenue. Decentralized finance (DeFi) is one such model, where financial services are provided through decentralized networks without intermediaries or central authorities.

Another example is token-based revenue models where companies issue tokens on a blockchain network that can be used to pay for goods and services within their ecosystem. Additionally, virtual goods and non-fungible tokens (NFTs), which represent unique digital assets like artwork or collectibles, offer the potential for creating new markets and monetization opportunities in Web3.


How Does a Website Make Money?

To make money, websites typically use various revenue streams such as advertising, sponsored content, and affiliate marketing. Advertisers pay to display their ads on a website, while sponsored content is when a company pays for a blog post or article that promotes their product or service.

What Do Web3 Companies Do?

Web3 companies use blockchain and other decentralized technologies to create a more democratic and fair internet. They build platforms and applications that allow users to take control of their data, eliminate the need for intermediaries, and engage in direct transactions with others.

How Do Web3 Companies Make Money?

Web3 companies make money by providing services to users, such as decentralized finance, smart contract development, and blockchain-based solutions, and generating revenue through different business models.

Are Web3 Companies a New Breed of Internet Companies?

Yes, web3 companies are a new breed of internet companies that are built on the principles of decentralization, trustlessness, and open-source technology.

How Do Web3 Companies Earn Money?

Web3 companies earn money by providing services to users for free and making money through different business models, such as licensing their blockchain to other companies.

How Do Web3 Companies Generate Revenue?

Web3 companies generate revenue by providing services and solutions to users, such as DeFi, smart contract development, and blockchain-based solutions, and monetizing through different business models like subscription-based services, licensing agreements, and fees.

Can Web3 Companies Make a Lot of Money Like Google or Facebook?

Yes, web3 companies can make a lot of money like Google or Facebook, as they have the potential to create new business models and economic protocols that generate significant value for users and stakeholders.

Do Web3 Companies Provide Services to Users for Free?

Yes, web3 companies provide services to users for free, as they aim to create a more accessible and equitable economy based on blockchain technology.

Are the Business Models of Web3 Companies Different From Traditional Businesses?

Yes, the business models of web3 companies are different from traditional businesses, as they are built on the principles of decentralized technology, trustlessness, and open-source development.

Many companies license their blockchain to other companies and make money by providing services and solutions that contribute to the development of the blockchain ecosystem.

Conclusion: Web3 and Decentralized Finance Offer Potential

In conclusion, Web3 companies are paving the way to make money for a decentralized internet and revolutionizing traditional business models. Through blockchain technology and innovative revenue models such as DeFi and NFTs, these companies are generating profits in ways that were once unimaginable.

While there are challenges to be faced regarding scalability and regulation, the potential benefits of Web3 cannot be ignored. Entrepreneurs and investors alike should take note of this emerging industry, as it has the potential to shape the future of various sectors from finance to healthcare.



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About the Author:
Jordan Adams, with a rich background in Finance and Economics and specialized knowledge in blockchain, is a distinguished voice in the cryptocurrency community. Their journey in fintech and digital currency trading has equipped them to offer unique insights into digital finance. Jordan's writing demystifies cryptocurrency concepts with well-researched, practical advice. Engaged in the crypto community, Jordan shares timely market insights, fostering understanding of complex technologies and their practical applications in the evolving digital currency landscape.